William Currie - Multimedia Magician
Expertise in visual content creation, web development, and digital marketing, specializing in delivering creative solutions across various platforms.
University of Guelph-Humber
September 2015 - April 2019
Attended a dual credit program with the University of Guelph and Humber College
Graduated with distinction on the Dean's List.
• Bachelor's Degree in the Arts with a focus on Media Communications
• Diploma of Communications with a Specialization in Visual Design
- Digital Content Strategy
- Web Development (HTML, CSS, WordPress, Web Builders)
- Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator)
- Video Production & Editing
- Audio/Visual Management for Events
- Project Management
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Search Engine Optimization (SEO)
- Social Media Management
- Graphic Design
- Brand Development
- Multilingual Content Adaptation
- Team Collaboration
- Digital Content Strategy
- Web Development (HTML, CSS, WordPress, Web Builders)
- Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator)
- Video Production & Editing
- Audio/Visual Management for Events
- Project Management
- Search Engine Optimization (SEO)
- Social Media Management
- Graphic Design
- Brand Development
- Multilingual Content Adaptation
- Team Collaboration
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Motion Graphics
Digital Media and Marketing Coordinator
Canadian Urban Transit Association
Aug 2022 - Current
Overseeing CUTA’s visual identity, managing digital content, and coordinating multimedia efforts across marketing, events, and web platforms.
- Led the development and execution of CUTA’s cohesive visual identity across digital and print platforms
- Created high-quality digital and print graphics, ensuring alignment with branding and messaging objectives
- Managed all Audio/Visual setups and requirements for major events, produced event highlights, interviews, and promotional content
- Enhanced both member-facing and public websites, utilizing HTML, CSS, and web builders to reflect evolving branding
- Collaborated with departments and CUTA committees to strategize and deliver national campaigns, including “The Transit Code” and “120 Years of Canadian Transit.”
Art Director / Owner
Static Divergent Waves
January 2019 - Current
As the Art Director and Co-Owner of Static Divergent Waves I manage much of the big-picture aspects of a small-business while still maintaining the visual identity of the brand.
- Develop a distinguishable brand and logo for Static Divergent Waves as well as the individual artists by creating cohesive guidelines to ensure unity across all music and social media platforms.
- Manage and optimize a roster of artist accounts on all major streaming services (Spotify for Artists, Apple, Tidal, etc.) by updating photos, playlists, messages and recommended songs to coincide with upcoming releases
- Communicate with artists and producers to manage product timelines, create and monitor targeted marketing campaigns, and successfully release several collaborative music projects on Spotify, Apple Music, Tidal, and more.
- Build and maintain website containing: portfolio and link hubs for 11 artists; a blog covering music, games, and entertainment; and an online marketplace for over 50 digital and physical products
Marketing & Social Media Executive
WELL SAID: Toronto Speech Therapy
April 2021 - Aug 2022
Improved marketing and social media, as well as updated the branded and created the new version of the website
- Updated the branding guidelines to encompass social media styling, from profile photos and banners to the post styling - includes editable templates
- Researched, wrote, and designed blogs and graphic content related to Speech Therapy and Wellness to build an online community meant to educate
- Built new website that contains blogs, lessons, and fully functional client / therapist user portal on WordPress using HTML, CSS, and a web builder
- Improved the marketing workflows and strategies across social media and email campaigns
Lead Amazon Accounts Manager
Marketplace Solutions
November 2019 - October 2020
Helped launch an online marketplace agency, personally handling multiple clients with over 300 products across US and Canadian storefronts (Amazon, Walmart, Facebook).
- Managed marketplace accounts for Canadian and American businesses, ensuring optimal account health through content updates, promotions, and customer support.
- Researched consumer behavior to optimize keywords for SEO.
- Designed product images and Amazon Storefronts adhering to branding and guidelines.
- Communicated with clients and relevant team members with weekly sales updates, bi-weekly and monthly marketing campaign expectations and adjustments, as well as quarterly and annual business reviews for all marketplaces
- Utilized Microsoft Excel to track sales data and trends, and Microsoft Word for client-facing reports, including weekly sales updates, marketing campaigns, and quarterly business reviews.
Digital Marketing Coordinator
Formula Brands Inc.
April 2019 - November 2019
Managed multimedia production for licensed and owned brands, including Betty Crocker, Pillsbury, No Name, Popflix, and Scratch.
- Produced and distributed video content across e-commerce and social media platforms, managing all stages from storyboarding to editing for international markets in North America, Europe, and China.
- Collaborated with global marketing and sales teams to develop targeted campaigns and launch product lines on Amazon, Walmart, and Home Hardware.
- Set up and managed social media accounts, creating content calendars and handling customer support across multiple channels.
- Balanced multiple projects, including video production, packaging design, and e-commerce content, while ensuring all deadlines were met.
Graphic Design Team Lead
EMERGE 2019
January 2019 - April 2019
In my last semester I was selected by my professors to be the leader of the graphic design team for EMERGE 2019, a multimedia capstone project for students to create three websites, one magazine, and ran eight independent events over the course of three months
- Responsible for being the point of communication and direction for a team of eight graphic designers
- Worked with my team members to create a brand guideline that included colour guides, fonts, textures and icons that were kept in an organized, cloud-based asset library
- Delegated over 100 requests over 12 weeks for graphic designs from 20 other teams, ensuring that they were all quality designs with proper branding
- Kept all related files in an organized, industry standard folder structure using Google Drive that was shared and used by the entire program - including professors, staff, and over 300 students
• Personally fulfilled 10 of these requests along with my other responsiblities, including motion graphics for the website as well as the inside cover of the published and award-winning EMERGE 2019 print magazine.
Web Design Internship
University of Bremen
May 2018 - June 2018
During the summer of 2018 I participated in an internship in Germany at the University of Bremen’s Spatial Cognition Center. My main responsibilities were creating a website used to advertise educational video games that had been developed at the facility for improving cognitive skills. This was accomplished by:
- Creating a two month plan that included daily and weekly goals that would lead to a fully functional website at the end of the internship
- Developing assets for the website such as animated banners, infographics and trailers for the video games using a range of programs from the Adobe Creative Suite
- Creating branding guidelines for any future expansions to the website that included logo variations, do's and don't, and colour guides
- Communicating with other members of the team as well as our supervisor on a regular basis in order to properly allocate duties to keep the project development streamlined
- Testing games for bugs and giving creative input to game developers in order to keep branding consistent across platforms
- Personally fulfilled 10 of these requests along with my other responsiblities, including motion graphics for the website as well as the inside cover of the published and award-winning EMERGE 2019 print magazine.