Lead Amazon Account Manager
Over the course of a one-year contract I took on the role of Lead Amazon Account Manager, working with companies such as PerfectSense, MyGoodGreen, Bello, and more to help increase their sales and improve marketing on the Amazon marketplace.
To Optimize Marketplaces and Increase Sales
My goal was to improve the marketplaces for various small businesses in Canada. Mainly I focused on Amazon, however there were also several Walmart and various marketplaces that I also lead operations on. This included branding, keyword research and listing optimization, and running ads internally on Amazon and on external sources such as Google Ads.
An Incredible Surge In Activity
Thanks to the organized work from me and my fellow designers, as well as the strong teamwork and dedication that all the teams had as a whole towards EMERGE we were able to create a seamless experience ranging across all forms of mediums and platforms, traditional and cutting-edge.
Every part of EMERGE required customized designs that were requested of our team to keep a high level of consistency. These design requests were handmade by a team of eight graphic designers following proper EMERGE 2019 branding guidelines booklet, including colour scheme, typography, spacing, etc.
The EMERGE 2019 Branding Guidelines followed a PDF outlining the way to use the various aspects of the brand, and how not to use them. Along with the document there were links to cloud drives and files to help with the creation of multimedia assets.
WEBSITES
EMERGE 2019 had four unique websites: Events & Multimedia Projects, Web Magazine, and the EMERGE Media Awards, and the various EMERGE events.
MAGAZINE
The EMERGE 2019 Print Magazine had an individual design team, but worked closely with our team for consistency in branding and individual assets.
EVENTS
Over the course of three months EMERGE 2019 hosted eight individual events with separate themes and identities, all following the branding.
Four Unique Websites
These design requests were handmade by a team of eight graphic designers following proper EMERGE 2019 branding guidelines booklet, including colour scheme, typography, spacing, etc.
The EMERGE 2019 Branding Guidelines followed a PDF outlining the way to use the various aspects of the brand, and how not to use them. Along with the document there were links to cloud drives and files to help with the creation of multimedia assets.
One Beautiful Printed Magazine
The print magazine for EMERGE 2019 had their own dedicated layout and design team that dealt with the majority of the album. My role with the print magazine was to offer guidance in branding and direct the creation of a list of visual assets for the magazine.
Two of those assets were the inside-covers of the magazine. The media program director indicated that they were to be used as ads. The first was for the University of Guelph-Humber's Media Studies program, the second for the multimedia website. I personally created the two ads using InDesign.
Six Engaging Experiences
Over the course of three months there were eight events hosted for EMERGE each with unique themes, united by the branding guidelines developed to encapsulate them. My team and I were responsible for the creation of all the designs and assets used for the events, from physical designs such as banners and posters to digital designs such as social media, projections, etc.
These events were:
An Eye-Catching Collection
The print magazine for EMERGE 2019 had their own dedicated layout and design team that dealt with the majority of the album. My role with the print magazine was to offer guidance in branding and direct the creation of a list of visual assets for the magazine.
Two of those assets were the inside-covers of the magazine. The media program director indicated that they were to be used as ads. The first was for the University of Guelph-Humber's Media Studies program, the second for the multimedia website. I personally created the two ads using InDesign.