Digital Media & Marketing Coordinator
As the lead for CUTA's visual identity and digital content, I collaborate with teams to execute national campaigns and manage multimedia production across platforms.
In this role, I:
- Drive the creative direction for digital and print branding, ensuring consistency across all CUTA platforms.
- Oversee A/V production for events, including content creation and technical logistics for key conferences like CUTA's Annual Fall Conference or the Spring Summit & Annual General Meeting.
- Strategize and execute national campaigns meant to increase recruitment, show appreciation for transit workers, and promote transit safety for riders and operators alike.
Building Bridges in Transit
My goal at CUTA is to unify and elevate the association’s branding across all platforms, ensuring that every event, campaign, and digital interaction aligns with our core values and mission. By collaborating with departments and committees, I aim to create impactful campaigns, multimedia content, and digital experiences that resonate with members, transit workers, and the public. Whether through enhancing event visuals or promoting national initiatives like "Transit Operator and Worker Appreciation Day," I strive to strengthen CUTA’s presence and engagement within the transit community.
A Collection of Successful Releases
Over the course of my time at CUTA, I have contributed to several national campaigns and initiatives, including:
- Delivered successful national campaigns that have been shared widely across Canada and the United States.
- Developed and maintained CUTA’s cohesive visual identity across digital and print platforms.
- Revamped CUTA’s training program webpages, leading to a significant increase in registrations.
- Managed Audio/Visual production and logistics for 10+ major events and many minor events over two years with attendees ranging from 150 to 800 and up.
- Reduced the need for external designers, saving CUTA thousands of dollars in design costs.
BRANDING & VISUAL IDENTITY
Produce and maintain a cohesive visual identity and brand guideline across digital and print platforms, ensuring consistency with CUTA’s brand.
PUBLIC & MEMBERS WEBSITES
Enhancing both member-facing and public websites using HTML, CSS, and web builders to reflect evolving branding and improve user experience.
EVENT AUDIO & VISUAL PRODUCTION
Overseeing the Audio/Visual production and managing the visual identity and production of graphics for CUTA’s events for over two years.
MULTIMEDIA PRODUCTION
Producing high-quality video content, graphics, and other multimedia assets for events, campaigns, and CUTA's digital presence.
COLLABORATION & PROJECT MANAGEMENT
Working with various departments and committees to develop documents, strategies, and initiatives that align with CUTA’s goals and evolving needs.
CAMPAIGN DEVELOPMENT & EXECUTION
Develop national campaigns such as “120 Years of Canadian Transit” and “The Transit Code” to drive awareness, recruitment, and appreciation.
An Evolving Entertainment Enterprise
My work on the branding at CUTA has been focused on enhancing and expanding the branding guidelines for the association, its events, committees, and several key initiatives. Over time, I’ve developed a cohesive visual identity that spans across CUTA’s digital platforms, print materials, and large-scale events like the Annual Conference & Transit Show.
A significant part of my role has been creating and maintaining a comprehensive asset folder that includes branding templates, visual resources, photos, and video content. These assets are accessible to the entire association, ensuring consistent and impactful communication.
A Dynamic and User-Centered Digital Hub
Our public-facing website originally served as a basic hub for CUTA’s content, but over the years, I’ve led significant improvements, including:
- Enhanced news sections to provide timely and relevant updates for the transit industry.
- Complete redesign of the training pages, streamlining the layout and user experience to boost engagement and registrations.
- Improved contact page functionality, making it easier for users to connect with CUTA.
In addition, I helped design and test the Members-Only website, which now serves as a community forum and data repository for CUTA members. This platform offers a space for discussion, resource sharing, and access to exclusive content.
Over time, I’ve also built a series of event micro-sites, all tailored to specific campaigns and conferences. These were developed using a combination of web builders, HTML, and CSS, ensuring flexibility and customization to meet CUTA’s evolving needs.
Eye-Catching and Seamless Event Experiences
At CUTA, I’ve led the branding and visual identity efforts for major events like the Annual Conference & Transit Show. My role involved designing eye-catching graphics, ensuring that all visual elements—from banners and signage to digital screens and presentations—aligned with CUTA’s overall brand. I managed the entire Audio/Visual production, overseeing everything from video content creation to the seamless integration of branded materials across various event platforms. This consistent visual identity helped create a professional and engaging atmosphere at each event, reinforcing CUTA’s messaging and mission to its attendees.
A Multitude of Mesmerizing Media
Over the two years I’ve been with CUTA, I’ve produced a wide range of multimedia content, which has played a key role in the success of our events, campaigns, and member engagement. My work includes creating eye-catching social media posts, engaging videos, professional photography, informative booklets, handouts, and event materials.
I’ve been responsible for the planning, design, and execution of these materials, ensuring they align with CUTA’s brand guidelines and resonate with our audience. By targeting our campaigns effectively, we’ve increased engagement across multiple platforms and reinforced CUTA’s position as a leader in the transit industry.
Some notable projects include:
- Social Media Campaigns: Developed and executed targeted campaigns for initiatives like "Transit Operator & Worker Appreciation Day," "The Transit Code," and "120 Years of Canadian Transit."
- Event Promotions and Highlights: Created promotional videos and highlight reels for major events such as the Policy Forum, Young Leaders Summit, and several other CUTA events. Additionally, I’ve provided event photography to capture key moments and milestones.
- Event Materials: Designed visually impactful handouts, banners, and digital signage for major events, ensuring a cohesive visual identity throughout.
- Booklets, Handouts, and Reports: Designed comprehensive materials, including issue papers, full reports, and informational handouts to support CUTA’s programs and provide key insights to members and stakeholders.
In addition to these projects, I’ve continually enhanced CUTA’s multimedia presence, helping to drive engagement and increase visibility across our platforms.
A Symphony of Seamless Collaboration
At CUTA, I’ve collaborated closely with various departments and committees, primarily working with the Events and Training teams, as well as the Young and Emerging Leaders Subcommittee. I’ve used Microsoft Teams and Asana to manage meetings, deadlines, and tasks, ensuring smooth coordination across multiple projects.
Key collaborations include:
- Event Management: Partnered with the Events team to produce multimedia content and manage visual identity for CUTA’s Annual Conference & Transit Show.
- Training Program Support: Worked with the Training team to redesign the training program webpages, leading to increased member engagement.
- Young and Emerging Leaders Subcommittee: Provided design and communication strategies to support their initiatives.
Through clear communication and organization, I’ve been able to balance multiple projects while meeting deadlines and maintaining quality.
A Curation of Creative Content
With the wide range of initiatives at CUTA, there has been a need to create engaging and impactful campaigns to promote these efforts. My work has involved the development and execution of campaigns such as:
- Transit Operator and Worker Appreciation Day
- 120 Years of Canadian Transit
- The Transit Code
- Event and Training Promotions
Our campaign strategies focus on engaging transit workers, members, and the public through a variety of media channels. These campaigns included a mix of digital content, social media posts, email marketing, and video promotions. Our social media posts highlighted key campaign messages, while dedicated digital and print materials helped reinforce our efforts to promote transit safety, worker recognition, and member engagement.
Through these campaigns, we increased engagement with our members and strengthened CUTA’s public presence, driving awareness for key initiatives and boosting participation in training and events.